First Year Sales

[RoofRescue+Repair]

I am currently working on my business plan and am at the point where I need to do some financial projections. I am located in Texas, so I can pretty much clean roofs year round. I have been in roofing for many years and I can usually sell around 100 new roofs a year. I am projecting that I can sell at least that many cleaning jobs, as roof cleaning cost around 10% of the price of a new roof. I really have no idea what to expect, so I wanted to see how many jobs some of you all sold your first year.

Also, I am going to need to charge at least 30-35 cents per sq/ft to make it worth my time. Is this a reasonable rate? I know each market will be different, but hopefully I am in the right ball park.

[Apple Roof Cleaning (813) 655-8777]

I am currently working on my business plan and am at the point where I need to do some financial projections. I am located in Texas, so I can pretty much clean roofs year round. I have been in roofing for many years and I can usually sell around 100 new roofs a year. I am projecting that I can sell at least that many cleaning jobs, as roof cleaning cost around 10% of the price of a new roof. I really have no idea what to expect, so I wanted to see how many jobs some of you all sold your first year.

Also, I am going to need to charge at least 30-35 cents per sq/ft to make it worth my time. Is this a reasonable rate? I know each market will be different, but hopefully I am in the right ball park.

Your plans for a roof cleaning business sound good to me, but I am not in Texas.

[Sussex County Roof Cleaning]

I don't know the "going rate" for your area, but I think you need to think bigger. We are specialists at what we do and should be rewarded financially. Our job is dangerous,our job risks alot of liability, our job causes us to deal with cleaning agents that will harm you, etc. Why work so cheap? A heart surgeon certainly gets more then an M.D., mechanics are up to $95-110 an hour, etc..

 

Maybe ask Marcus about pricing. He's in Texas.

 

Anyhow don't sell your services off so cheap. Forget about sq. ft. think about the time each roof will take, mat., and what you need to earn in a day. You'll get the hang of it in time.

 

There is a fellow roof cleaner in my area. He charges about half of what I get, he probably cleans twice as may roofs then me in a year, he works twice as hard to make equal money, travels way far, etc..  

 

Work smart not hard

[waxman18324]

I don't know the "going rate" for your area, but I think you need to think bigger. We are specialists at what we do and should be rewarded financially. Our job is dangerous,our job risks alot of liability, our job causes us to deal with cleaning agents that will harm you, etc. Why work so cheap? A heart surgeon certainly gets more then an M.D., mechanics are up to $95-110 an hour, etc..

 

Maybe ask Marcus about pricing. He's in Texas.

 

Anyhow don't sell your services off so cheap. Forget about sq. ft. think about the time each roof will take, mat., and what you need to earn in a day. You'll get the hang of it in time.

 

There is a fellow roof cleaner in my area. He charges about half of what I get, he probably cleans twice as may roofs then me in a year, he works twice as hard to make equal money, travels way far, etc..  

 

Work smart not hard

Post deleted.

[RoofRescue+Repair]

Thank you for your input Sussex. The thing about Texas is that we have larger homes and many of them are in the 60 SQ and up range. I am planning on getting business from homeowners who have not really been exposed to roof cleaning before and I don't want the price to scare them off. On a 60 SQ roof, 35 cents a square ft amounts to $2100. I have worked out my financial plan and think I can make enough profit on that to make it worth my while. Of course once I get started I might find that the unforseen cost will cause me to re-examine my pricing structure. Just curious, what do you think I should be charging in a market that is not over saturated yet? Also, how many roofs did you sell the first year you started? Thank you again for all of your help and I look forward to sharing my experience with you all, as I pay my dues.

[Roof Cleaning Virginia]

Thank you for your input Sussex. The thing about Texas is that we have larger homes and many of them are in the 60 SQ and up range. I am planning on getting business from homeowners who have not really been exposed to roof cleaning before and I don't want the price to scare them off. On a 60 SQ roof, 35 cents a square ft amounts to $2100. I have worked out my financial plan and think I can make enough profit on that to make it worth my while. Of course once I get started I might find that the unforseen cost will cause me to re-examine my pricing structure. Just curious, what do you think I should be charging in a market that is not over saturated yet? Also, how many roofs did you sell the first year you started? Thank you again for all of your help and I look forward to sharing my experience with you all, as I pay my dues.

Your proposed price / sq ft is about right for my market.  One thing that many seem to miss is pricing at what the market will bear -   that would be my recommendation.  Presuming you have a good sales presence, present well and are perceived as an expert, I'd target a specific closing rate more so than firm pricing.  You're not new to business, so I'm sure that you're aware of this approach.  You may want to address asphalt different than tile price wise - all of this will come with time.

 

Sales volume (first year or otherwise) will vary depending on MANY factors - advertising methods, size of your target area, demographics etc.  We started five years ago and now treat 5 - 10 roofs a day, 5 day s a week.

 

Being in the roofing business, and with your logical approach, I think you'd do quite well.  Welcome to the business.

[Apple Roof Cleaning (813) 655-8777]

Your proposed price / sq ft is about right for my market.  One thing that many seem to miss is pricing at what the market will bear -   that would be my recommendation.  Presuming you have a good sales presence, present well and are perceived as an expert, I'd target a specific closing rate more so than firm pricing.  You're not new to business, so I'm sure that you're aware of this approach.  You may want to address asphalt different than tile price wise - all of this will come with time.

 

Sales volume (first year or otherwise) will vary depending on MANY factors - advertising methods, size of your target area, demographics etc.  We started five years ago and now treat 5 - 10 roofs a day, 5 day s a week.

 

Being in the roofing business, and with your logical approach, I think you'd do quite well.  Welcome to the business.

Pricing roof cleaning is a lot like playing football, with a west coast offense. You take what the defense allows, and adjust on the fly.

[JCstomper]

Its all going to depend on where your location is. 

[Apple Roof Cleaning (813) 655-8777]

Its all going to depend on where your location is. 

You guys up North are alble to get the prices I once got down here, before everyone and their sister started cleaning roofs.

[Advantage Roof Cleaning]

Education is also key. Try to educate versus sell. You get it and I get but most home owners don't get it. Teach them why they need to have their roofs maintained.

[JetBlueRacer]

30 - 35 cents per roof cleaning should bring some strong numbers... A 2,500 sq.ft. home @ .35cents = $ 875.00

If those numbers will work in my area I would be thrilled because that is a great return for the time and efforts ... It sounds like I need to make a few calls and get some pricing from the non-members within my area...

[Stay Clean]

30-35 cents... in south Florida that's like a seeing a unicorn or bigfoot