Jump to content
Apple Roof Cleaning (813) 655-8777

Home Sellers Need to Understand the Benefits of Roof Cleaning

Recommended Posts

18839080_1909887169300636_2519376781896488030_n.jpg18920362_1909887149300638_1260261378326311929_n.jpgWhen home sellers put their place on the market, they need to understand that potential buyers will be looking at every aspect of their home. Just about every buyer will be scrutinizing the roof. In marketing and sales efforts, roof cleaners need to target this need and educate these home sellers on how roof cleaning services can benefit them. Taking a page from real estate agents, communicate the importance of a home's exterior and how it influences its value and time on the market. Curb Appeal is Key to a Fair Offer The first impression a potential buyer will have of a home is hard to overcome — and this is why many real estate agents try to hammer the point home that curb appeal is one of the most important things a seller can work on. When someone walks up to a home (or views a listing online), will they see a well-maintained lawn and entryway, a clean roof, and a fresh paint job? If so, they'll feel good walking in the door -- and they may be more likely to feel good about the house interior, too. If the buyer sees a moss-covered, aged roof or peeling paint, they will assume a home is a fixer upper to some degree. Any offer they make will be priced accordingly. Buyers Expect to See a Well-Maintained Home As we just touched upon, buyers expect that a home for sale will have been well maintained in all aspects. Even if a seller has kept the home's major systems up to date, buyers are apt to believe what they see. If what they see is an aged roof, then buyers will distrust that the seller has, in fact, done as they have claimed and kept up with maintenance. Again, this translates to a low ball offer more often than not -- that is, if the potential buyer even makes an offer. They may cross a house off the list in search of a better deal. If you're looking to sell quickly and for a fair price, it's in your interest to do everything to prepare the home for sale, including any necessary roof/exterior cleaning. Homes Need to Compete While the real estate market is highly location specific, homes in many areas need to compete in any way they can or stay stagnant on the real estate market for months if not years. With several comparable properties on the market, a home needs to get buyer attention in every was possible, instead of lose buyer attention through oversight or inattention to detail. With this in mind, a cleaned roof should be seen as the standard for home sellers, rather than something extra.

Market to People's Needs

Roof cleaning is a fast and cost-efficient way to make a home look up to date and generate curb appeal. When sellers understand this, they're much more likely to purchase these services. The challenge, however, is that people are bombarded with messages each day telling them how different products or services can help them out. If you're serious about growing your business, you'll need to adopt modern marketing practices over a few ads in the paper and a billboard. Target soon-to-be home sellers with social media ads, for example. Whatever strategies and channels you end up adopting, make sure to make the message geared toward this list of benefits. When people understand how a service can help them achieve their current goals, they are much more likely to ask for a quote.

Share this post


Link to post
Share on other sites

Three cheers for this post. Home sellers need to realize that our service can lead to a quick sale! I have had NUMEROUS clients sell their homes within DAYS of our cleaning. No joke. A freshly cleaned property will go fast, because it looks cared for. We are able to absolutely transform properties, and provide massive bang for the buck when preparing to sell. They sometimes neglect to realize how much more money can be made in the sale with a fresh cleaning. More excited and more numerous prospects mean getting more of the asking price and a quicker, easier sale. It's a win-win for everyone!

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now


×