Jump to content

Search the Community

Showing results for tags 'mailing lists'.



More search options

  • Search By Tags

    Type tags separated by commas.
  • Search By Author

Content Type


Forums

  • General Discussion
    • Become a Premium Member
    • General Discussion
    • Non Pressure Roof Cleaning Products
    • Softwash Systems For Roof And Exterior Cleaning
  • Directory of Non Pressure Roof Cleaning Professionals
    • Alabama
    • Arkansas
    • California
    • Florida
    • Georgia
    • Hawaii
    • Indiana
    • Illinois
    • Iowa
    • Kentucky
    • Louisiana
    • Maryland
    • Massachusetts
    • Missouri
    • Michigan
    • Minnesota
    • New Hampshire
    • New Jersey
    • New York
    • North Carolina
    • Ohio
    • Pennsylvania
    • Texas
    • Virginia
    • West Virginia
    • Washington
    • Wisconsin
  • Non Pressure Roof Cleaning Discussion
    • Asphalt & Fiberglass Shingle Roof Cleaning
    • Cedar Shake Roof Cleaning
    • Non Pressure Tile & Slate Roof Cleaning
    • Metal Roof Cleaning
  • Roof Cleaning - Safety
    • Working Safe
    • Equipment Safety
  • Roof Cleaning - Marketing
    • Marketing Non Pressure Roof Cleaning
  • Roof Cleaning - Employees & Staff
    • Managing Employees
  • Roof Cleaning - Equipment
    • Non Pressure Roof Cleaning Equipment
  • Roof Cleaning - Vendors
    • Non Pressure Roof Cleaning Supplies and Equipment
  • Available Leads / Work Opportunities
    • Available Leads / Work Opportunities

Categories

  • Roof Cleaning Downloads

Blogs

  • How to use Blog Feature
  • Roof Cleaning PA, MD and DE
  • Roof Cleaning Grand Rapids
  • Tile Roof Cleaning Tampa 813-655-8777
  • garyw's Blog
  • Should you have part or all of your roof cleaned?
  • Brian C. Jackson Blog
  • Eclipse Contracting LLC
  • Non Pressure Roof Cleaning in PA, MD and DE
  • FullBlast Pressure Washing PA Blog
  • Dirty Roof Myth Busters No.1
  • Bergman Chuck Roof Cleaning Facts. How to - Watch Videos!
  • Dirty Roof Myth Busters No.2
  • Non Pressure Roof Cleaning to Save Your Homeowners Insurance PA, MD and DE
  • Advantage Roof Cleaning's Blog
  • NJ Roof Cleaners' Blog
  • Non pressure Roof Cleaning Pennsylvania's Blog
  • C. Bergman Power Washing and Roof Cleaning Englewood Fl
  • Pacific Roof Cleaning's Blog
  • Doug Rucker's Blog
  • Non-pressure exterior cleaning in Walker, Mi 49534
  • Michigan Roof Cleaning Blog
  • Roof Cleaning Cleveland's Blog
  • Englewood Florida Pressure Cleaning
  • Slate Roof Cleaning in PA, MD and DE
  • Chuck Bergman Pressure Washing & Roof Cleaning 33981,33947,33946,33953,33987,33993,33948,34224,34223,33952,33954,34293,34287
  • Cedar shake cleaning Michigan
  • Charlotte County Roof Cleaning Advice. 33981,34224,34223,33946,33947,33948,33953, WATCH ROOF CLEANING VIDEOS,
  • Palm Harbor Fl Roof Washing
  • Palm Harbor Fl Roof Washing
  • Laurie's Blog
  • Roof Cleaning Odessa Florida
  • Tile Roof Cleaning Tarpon Springs FL
  • Roof Cleaning Apollo Beach FL
  • Roof Cleaning New Port Richey FL
  • Katy-Memorial Roof Cleaning & Power Washing
  • Alabama Pro Wash
  • Alabama Pro Wash
  • Roof Cleaning Englewood Fl 34224
  • Pressure Cleaning Englewood Fl
  • Roof Cleaning Rotonda West Florida
  • Pinellas Roof Cleaning's Blog
  • Roofcleanse+'s Blog
  • Chuck Bergman North Port FL Certified Roof Cleaning
  • Roof Cleaning Odessa Florida
  • Roof Cleaning Michigan Blog
  • Venice FL Roof Cleaning Blog
  • Trinity Fl Roof Cleaning
  • Roof Cleaning Odessa Florida
  • Port Charlotte FL Pressure Cleaning
  • Venice FL Certified Roof Cleaning. Not a Pressure Wash!
  • Central Iowa Roof Cleaning's Blog
  • Palm Harbor FL Roof Cleaning
  • TILE ROOF CLEANING TECHNICAL BULLETIN FLORIDA
  • waxman18324's Blog
  • Richard Frisson's Blog
  • roof cleaning clearwater fl
  • roof cleaning clearwater fl
  • Roof Cleaning Cadillac, MI
  • Roof Cleaning Palm Harbor FL
  • Roof Cleaning Trinity FL
  • Tarpon Springs FL Roof Cleaning
  • Roof Cleaning Odessa FL
  • Roof Cleaning Palm Harbor FL
  • Roof Cleaning Palm Harbor FL
  • Charlotte County Certified Tile & Shingle Roof Cleaning.Chuck Bergman Roof 941-474-8883
  • Rotonda West, FL Bergman Roof Cleaning and Pressure Washing
  • Roof Cleaning Tarpon Springs FL
  • Roof Cleaning Long Island 516-804-0447
  • Trinity, New Port Richey Roof Cleaning
  • Oldsmar Fl Roof Washing
  • ksroofs' Blog
  • Roof Cleaning Odessa FL
  • Shingle Roof Cleaning Tampa (813) 655-8777
  • Roof Cleaning Trinity FL
  • Palm Harbor Fl Roof Washing
  • Odessa FL Roof Cleaning
  • Roof Cleaning Trinity FL
  • steve bowes' Blog
  • waxman18324's Blog
  • Pelham New Hampshires Blog
  • waxman18324's Blog
  • Salem New Hampshire
  • Roof Cleaning PA 570-994-6918
  • Windham New Hampshires Blog
  • Hooksett, NH Blog
  • Roof Cleaning Hudson New Hampshire
  • Roof Cleaning Palm Harbor FL
  • Odessa FL Roof Cleaning
  • Roof Washing Gulf Harbor, New Port Richey FL
  • Odessa FL Roof Cleaning
  • New Port Richey Roof Cleaning
  • Shawn Rohrbaugh's Blog
  • jzarzour3333's Blog
  • jzarzour3333's Blog
  • New Port Richey Roof Cleaning
  • Coastline Roof and Exterior Cleaning's Blog
  • Coastline Roof and Exterior Cleaning's Blog
  • Coastline Roof and Exterior Cleaning's Blog
  • Top to Bottom Roof & Exterior Cleaning
  • Palm Harbor Fl Roof Washing
  • SRC Roof Cleaning Blog
  • Squeaky Clean Property Solutions' Blog
  • Grime Busterz's Blog
  • william morris' Blog
  • Trinity, New Port Richey Roof Cleaning
  • All Washed Up's Blog
  • roof cleaning calvert county MD
  • Roof Cleaning Clearwater FL
  • Trinity FL Roof Cleaning
  • All Island Gutter Cleaning Blog
  • PeakOfPerfection's Blog
  • Roof Cleaning New Port Richey FL
  • Roof Cleaning Ohio
  • Palm Harbor FL Roof Washing
  • Trinity FL Roof Cleaning
  • Justin Richards' Blog
  • Roof Cleaning New Port Richey FL
  • Roof Cleaning Tarpon Springs FL
  • Roof Cleaning New Port Richey FL
  • Odessa FL Roof Washing
  • Softwash Roof Cleaning Tampa Florida
  • Roof Cleaning Palm Harbor FL
  • Roof Washing Clearwater FL
  • Roof Cleaning Odessa FL
  • Spray Force's Blog
  • Roof Cleaning Seminole County Florida
  • Roof Cleaning Jacksonville FL 904-304-0810's Blog
  • Neilson Roof Cleaning's Blog
  • Odessa FL Roof Washing
  • ReNew Roof & Exterior cleaning's Blog
  • Cedar Roof Cleaning Raleigh NC 252-314-8284
  • Blue Jay Cedar Roof Cleaning's Blog
  • Roof Cleaning Tarpon Springs FL
  • Roof Cleaning New Port Richey FL
  • Roof Cleaning Springfield MO 417-766-4467
  • Roof Cleaning Branson MO 417-766-4467
  • Roof Cleaning Nixa MO 417-766-4467
  • Roof Cleaning Ozark MO 417-766-4467
  • Roof Cleaning Republic MO 417-766-4467
  • Roof Cleaning Rogersville MO 417-766-4467
  • Roof Cleaning Monett MO 417-766-4467
  • Sussex County Roof Cleaning's Blog
  • Roof Cleaning Bolivar MO 417-766-4467
  • Roof Cleaning Strafford MO 417-766-4467
  • Roof Cleaning Marshfield MO 417-766-4467
  • Roof Cleaning Lebanon MO 417-766-4467
  • Roof Cleaning New Port Richey FL
  • Roof Cleaning Palm Harbor FL
  • Tarpon Springs FL Roof Cleaning
  • Pressure Washing | Roof Cleaning | PA | MD
  • Roof Cleaning New Port Richey FL
  • Roof Cleaning New Port Richey FL
  • Roof Cleaning New Port Richey FL
  • Palm Harbor FL Roof Washing
  • Roof Cleaning in Cary NC
  • Doug's Pressure Washing
  • Roof Cleaning New Port Richey FL
  • Palm Harbor FL Roof Washing
  • Roof Cleaning Land O Lakes FL
  • Roof Cleaning Land O Lakes FL
  • Chuck Bergman Roof Cleaning 33981 Charlotte County Florida
  • Palm Harbor FL Roof Washing
  • Roof Cleaning in Sparta, NJ
  • Sparta, NJ Roof and Exterior Cleaning by Sussex County Roof Cleaning
  • Benefits of roof cleaning by Sussex County Roof Cleaning
  • Bio Soft Wash
  • Another Sparta,N.J. roof saved by Sussex County Roof Cleaning
  • Roof Cleaning by Sussex County Roof Cleaning
  • New guy really needs some HELP quick.
  • Roof Cleaning Oceanside Ca
  • Roof Cleaning Columbus Ohio
  • Exterior and Roof Cleaning News from Oakland County, MI
  • Tartan Window Cleaning
  • Tartan Window Cleaning
  • Tartan Window Cleaning
  • West Coast Roof Cleaning
  • Dennis A Sahr
  • Toledo Ohio/MI Roof Cleaning
  • Toledo Ohio/Michigan Roof Cleaning
  • Cedar Roof Cleaning in Cape Cod Massachusetts
  • Gutter Installation Victoria BC
  • Michigan Cedar Shake Roof Cleaning
  • Michigan Cedar Shake Roof Cleaning
  • Michigan Cedar Shake Roof Cleaning
  • Michigan Cedar Shake Roof Cleaning
  • Michigan Cedar Shake Roof Cleaning
  • flora bama roof cleaning
  • flora bama roof cleaning
  • flora bama roof cleaning
  • alabama and florida roof cleaning

Found 1 result

  1. Direct Mail Marketing - Old Knowledge

    Produce Your Own Direct Mail Marketing CampaignBy Glenn Fellman, President Fellman Business Consulting LLC. (301) 962-7600, E-mail: iaqglenn@aol.com, http://www.fellman.netLast update: December 3, 1999 Recently a client asked for some help in coordinating a low cost, direct mail marketing campaign to potential restaurant clients. We developed a program that has a low investment and a high probability for excellent returns. We are glad to share the concept with you. If you are looking for a way to generate “hot” sales leads each month, this idea is right up your alley. This particular company wanted to target the restaurant industry because his company cleans commercial kitchen exhaust systems. But the same market is an excellent source of work for companies that clean carpets, HVAC systems, and a number of other items. So, for the purposes of this article we will stick with the restaurant example. Creating Your Own Flyer or Brochure The first step in producing your direct mail program is to decide on the target market (restaurants, homeowners, insurance companies, etc.). Then you need to write and design a flyer with a message aimed right at the target group. The flyer you create does not have to be very complex. It just needs to promote the services of your company in a professional, clever way. With a little creativity and a user-friendly desktop publishing program, you can develop a great flyer that can be printed very inexpensively. There are a number of low-cost desktop publishing programs, as well as “brochure-maker” programs that are very useful. For small businesses doing one or two color printing, Microsoft Publisher is a very handy program. It is very easy to learn. In fact, if you are fairly proficient in Microsoft Word, then you should have no problem working in MS Publisher. One of the nicest features of MS Publisher is that it contains dozens of brochure templates. You just drop your text into the right places – all of the design work has been done for you! You want to design your flyer as a self-mailer. In other words, one panel of the flyer has to be reserved for your address, the mailing label, and the postage. Because we are trying to keep program expenses at a minimum, we want to make sure the mailer does not have to be inserted within an envelope – envelope printing can double production costs! A double-sided photocopy on color paper is the cheapest way to print your flyer. The sad reality is that most people who receive your mailer won’t give it any attention. So two-color printing is a waste of money for this program. Save the expensive printing job for the brochure you will use in proposals, at trade shows, or for those who have already contacted you for information! Developing a Mailing List Once you have the flyer written, designed and printed, you will need a mailing list. You can purchase computer software that generates the lists for you at your local software store or office supply place. Pro-CD and PhoneDisc are both popular programs. They sell for about $150. And they are very user friendly. We did a search of the Dallas/Fort Worth Metroplex using PhoneDisc. Our search showed the following number of restaurants by exact sub-divisions we specified. Some software allows you do further narrow down lists by zip code or other specifications. Arlington – 434 Dallas – 2,120 Fort Worth – 820 Grand Prairie – 97 Irving – 268 Our client in this region could mail 500 flyers a month for 8 months and never hit the same potential customer twice (however, mailings to certain restaurants should be repeated – especially to chains and larger facilities). Let’s take a look at the cost of this marketing campaign. § Computer software and staff time for flyer development - $500 § Mailing list software and employee time for list generation - $175 § Postage to mail 500 flyers - $165 § Printing 500 flyers ($.10 each) -- $50 The same flyer can be used over and over again, so the software and flyer development cost of $500 is a one-time, up-front expense. Likewise, you are purchasing the mailing list software and your staff person who prints up the mailing lists will get faster over time, bringing the cost of this element down considerably after the first month. Let’s take a look at the potential return on this investment in the first three months for our client in the kitchen exhaust-cleaning field. The total cost over the 90 day period would be less than $1,400 – that includes postage and printing and it covers the up front expense. If the contractor get a 1-%-closing ratio off the 1,500 restaurants, that’s 15 new customers. If he cleans each restaurant two times a year at a cost of $300, that’s $9,000 gross income – not bad for a marketing program that cost him under $1,400. These figures are very conservative – plus the contractor generates repeat customers for years and years of service! In the second three months, the program cost is reduced further since the up-front expenses were paid in the first three months. Assuming the same closing ratio, the program generates $9,000 in business off a $650 investment in printing and postage! For a small company, sending a one-page flyer promoting your company’s services to 500 potential clients is enough for one month. If you have a large sales staff, you could double or even triple the number of mailers sent each month. But don’t let yourself get overwhelmed by calls. If you can’t handle doing estimates on a daily basis, don’t mail to 10,000 potential customers all at once. Stagger the mailings out over the course of 6 or 12 months. The program we described is a simple concept, easily executed if you have some time to invest and the willingness to dedicate some staff resources to the effort. Otherwise, you could always hire a firm to do the work for you. In either case, you will be accomplishing what is essential for continued company growth – getting your name out there and making an impression with potential customers on a regular basis.
×